Valais: Land of contrasts

The setting: the 150 km long Rhone Valley in southwest Switzerland, between the Rhone Glacier and Lake Geneva. The region is sheltered by the surrounding Alps, which are responsible for its mild, sunny climate with low rainfall in summer but plenty of snow in winter. Side valleys branch off from the wide, flat plain and lead upwards to new worlds of sparkling glaciers, impressive mountain ranges and holiday destinations full of contrasts. Valais, at the peak of tradition and innovation: one of nature’s elaborate canvases where, summer and winter alike, adventure and pleasure seekers, sports enthusiasts and idlers, trendsetters and traditionalists find complete satisfaction.