BnB Switzerland and Violetta Digital Craft won silver for the whole brand relaunch and new online strategy at the BOSW Award Night on Thursday, April 7, 2022. It is a huge achievement for us and for our web design agency, and we are hugely honored and delighted to have been recognized in this way. The award also motivates us to keep working and further optimizing our website and presence to offer the best user experience possible.
One complete revamp, please!
That was more or less the brief. We wanted new, but still recognizably us. That's why we were determined to keep our striking red, along with some new colors. After all, the signs proclaiming BnB Switzerland-approved accommodation have been on walls around the country for years, and should continue to stand for quality in the future.
In reality, it was anything but an easy task. Violetta Digital Craft (design) nonetheless succeeded alongside Hayloft-it (application) to make the absolute most of the available resources.
We changed our name from Bed and Breakfast Switzerland to BnB Switzerland, then proceeded to rebrand all of our online and offline communication tools.
We also found a new Google AdWords partner in the form of online marketing agency Fourward.